The AI Performance Loop for retail sales

Turn every floorconversation intomeasurable revenue.

SwiftCue runs AI sales simulations over WhatsApp voice notes and live AI phone calls — grading every rep’s objection handling in seconds and coaching them back. The gap between training and the sales floor, closed.

WhatsApp & live callsFeedback in secondsNo app to install
SC

SwiftCue Coach

online

···
🎬 Objection drill · “It’s cheaper online”
0:18
🔥Hot Brief92 / 100

Excellent — you led with empathy, reframed value over price, and closed with a clear ask. Next time, quantify the warranty savings to seal it faster.

09:41 ✓✓

< 30s

Coaching feedback

+30%

Net profit lift

0

Apps to install

100%

Of reps coached

Live demo · no sign-up

Handle this objection out loud.

This is exactly what your reps experience. Record your reply and Claude grades it live — the same engine behind every SwiftCue assessment.

Customer

I like it, but honestly it's cheaper online and they deliver to my door. Why should I buy it here instead?

One free attempt per visitor · audio is transcribed then discarded.

The Performance Loop

Three steps. Every rep. Every shift.

A closed loop that connects real selling behaviour to measurable improvement — automatically.

🎙️
01

Capture

Reps reply to a simulated objection with a WhatsApp voice note — or take a live AI phone call — right in the flow of their real workday. No logins, no apps.

02

Analyze

Claude transcribes and grades empathy, objection handling, and closing logic against your playbook — in seconds, at scale, on every single rep.

03

Coach

A personalized Hot Brief lands back on the rep's phone with a score and one sharp, actionable next move. Repeat every shift, forever.

The command centre

Every store's performance, in one view.

Managers see who's improving, where the skill gaps are, and which reps need coaching — updated the moment an assessment lands.

app.swiftcue.io/manager

Northgate Retail — Sandton

Team performance

This month ▾

24

Active reps

78

Avg score

92%

Completion

On

Live calls

Leaderboard

1NMNaledi M.
91
2SDSipho D.
84
3AKAisha K.
78
4JVJohan V.
64

Skill gaps

Engagement86
Closing74
Pricing61
Objections58
🔥

Hot Brief · Naledi M.

Reframed price to lifetime value and closed with a clear ask — a model call for the team. Coach the floor on her warranty framing.

91 / 100

Every rep, every shift

Built for the people on your floor.

From new starters to your top closers — SwiftCue coaches every rep after every conversation, not just once at onboarding.

Naledi

Floor Sales · Electronics

Sipho

Team Lead · Appliances

Aisha

Sales · Beauty

Johan

Floor Sales · Mobile

Thandi

Sales · Homeware

Conversion improvement

+30% over 8 weeks

▲ Trending up
Wk 1Wk 4Wk 8
AI · Objection handling92/100

Price objection, reframed

“You moved past the discount trap and anchored on total value — warranty, setup, delivery. Textbook.”

Coach · Next move78/100

Sharpen the close

“Strong rapport. Ask for the sale one beat sooner — the customer was ready after your value stack.”

The business case

Stop lecturing. Start coaching.

The end of the useless slide deck — the same training budget, re-pointed at behaviour that actually moves the number.

Legacy training

  • Feedback speedWeeks (if ever)
  • CoverageTop performers only
  • PersonalizationGeneric slide decks
  • Manager effortManual role-plays

Net profit lift

Flat

SwiftCue Performance Loop

  • Feedback speedUnder 30 seconds
  • CoverageEvery rep, every shift
  • PersonalizationPer-rep AI coaching
  • Manager effortFully automated loop

Net profit lift

+30%

The team

Meet the founders

A small, focused team building the AI performance loop for retail sales.

Shaquil Mohamed, Co-founder & CEO of SwiftCue

Shaquil Mohamed

Co-founder & CEO

Shaquil leads SwiftCue's vision, strategy and growth — driving the mission to close the gap between sales training and the sales floor for retail teams across Africa.

Hopewell Fakude, Co-founder & CTO of SwiftCue

Hopewell Fakude

Co-founder & CTO

Hopewell leads engineering and AI at SwiftCue — building the systems that turn every WhatsApp voice note and live call into instant, scored coaching.

Backed by

Jasiri

Limited enterprise pilot

Request enterprise access

We’re onboarding a select cohort of Tier-1 retailers. Tell us about your team and we’ll be in touch within 48 hours with a tailored performance walkthrough — built around your playbook.

    Dedicated onboarding & playbook setupRecordings kept for coaching, with consentLive ROI dashboard from day one

No spam. We’ll only contact you about your pilot.